As we strive ever further towards the elimination of the process and the bolstering of the product, we increasingly discover that the product was the process all along. The best part of heating is constructing the fire. The best part of good health are the arts of exercise and cuisine. And the best part of unveiling an artistic masterpiece are the countless hours spent in its growth wherein time ceased to exist. In other words, the goal is not reached by its pursuit; the goal is its pursuit.